Digitally Savvy

Adtech · Media · Monetization

Senior adtech operators for growth, product and monetization work.

Digitally Savvy helps publishers, platforms, brands and investors answer hard market questions and execute the next move.

Built for

Adtech and media businesses entering the US, launching a product, rebuilding revenue operations or navigating a market shift.

What we do

Commercial strategy backed by people who have operated inside the category.

Growth + GTM

Enter, reposition or accelerate.

US expansion, market mapping, positioning, partnerships, sales strategy and practical go-to-market execution.

Product + commercialization

Turn capability into a sellable offer.

Product strategy, packaging, competitive analysis, launch planning and commercial feedback loops.

Revenue + operations

Make the business easier to run.

Programmatic operations, monetization strategy, workflow design, vendor decisions and delivery accountability.

Selected proof

Experience across the advertising value chain.

Selected d|S clients, partners and engagements.
Merkle logomediasmart logoInMobi logoWestern Union logoSliide logoVICE Media logo

How to work with us

Start with the business problem, not a predetermined team.

01

Market decision

Focused advisory sprint

Answer a specific market, product or partnership question with a recommendation your team can use.

02

Capability gap

Embedded senior operator

Add experienced commercial, product or operating leadership without a permanent hire.

03

Defined outcome

Cross-functional delivery team

Assemble the specialists needed to launch, expand or fix a measurable workstream.

About · the people

Some of the people behind the work.

Four operators spanning commercial strategy, communications, product operations and advanced development.

Rick Welch portraitCo-founder · Commercial strategy

Rick Welch

Rick co-founded Digitally Savvy in 2009. He helps leadership teams turn unclear commercial, product and revenue problems into focused decisions, the right team and accountable execution.

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Al Dembinskas portraitProduct + operations · Digitally Savvy

Al Dembinskas

Al is Digitally Savvy’s first non-founding employee. He turns product goals into practical requirements, delivery plans, efficient operations and better customer experiences.

LinkedIn profile

Start here

What needs to move?

Give us the honest version. We’ll reply with a point of view, a practical next step and the right amount of team for the work.

d|S · Est. 2009

Bring us the market question, operating constraint or launch that needs senior ownership.

Start the conversation ↗